ideology. | Culture | Systems of values, attitudes, beliefs, and traditions shared by a group of people. | Mass Media | One of the means or channels of mass communication (print, electronic, photo) | Mass Communication | Communication generated through the media designed to reach large audiences to infort, entertain, persuade | Communication | Exchange of ideas, information | Semiotics | Study of signs | Uses and Gratifications theory | People chose media that meets their needs and interest…
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