The Nielsen Company (Hong Kong) Limited
Client Service Assessment

Question Paper
Time Allowed: 2 hours

Please do not take away the question paper.

Candidate Name:
Date:
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TASK 1 – NUMERIC TEST
Instructions: Solve each problem using the workspace provided. Record your answers on the answer sheet provided. You are welcome to use a calculator for your analyses.
1.

International Juice Inc. plans to introduce a new line of fruit juices with three different flavors: cherry, grape and apple. 50% of buyers will buy cherry, 20% will buy grape, and 30% will buy apple. Cherry buyers will buy an average of
1.2 cans at a time, grape purchasers 1.4, and apple purchasers 1.6. Given this information, what percent of the total
Soap manufacturers have convinced you to buy all these products by leading you to believe that they do different things.
Actually, they are all soap and they work on the same cleaning principle.
We are introducing UNISOAP to clean up all this marketing hype. the soap you can use all around the house.

UNISOAP is

In the shower it is one of the best shampoos you will ever buy. It’s gentle, but firm cleansing agents leave your hair dirt-free while giving you that bouncy, shiny look you expect from fine salon shampoos. And move over Dove, UNISOAP will also clean your skin without drying.
In your washing machine, UNISOAP is the perfect cleaner--tough enough for the worst grease, yet gentle enough for fine washables.
UNISOAP is available in a unique solid bar form. Just break off as much as you need. It dissolves easily so it won’t leave soap residue on your clothes or hair.
Beat the soap runaround with UNISOAP!
1 – 8 ounce bar - $2.29
1 – 48 ounce bar - $5.99

TASK 3 – HAND SOAP CASE
The marketing research department of a prominent advertising agency measured the sales response to a magazine advertisement of Brand A hand soap. The product was advertised initially in the January 5 issue of Magazine M, a monthly magazine. The agency selected a random sample of 300 subscribing families to
Magazine M and interviewed each of these sample families on February 5. The interview was