specifically designed and manufactured for individual customers. Continuum is an example of a successful fashion startup, which effectively utilizes mass customization as a means of differentiating its products. Continuum is a hybrid design lab/fashion label founded by Mary Huang and Jenna Fizel, which allow users to interactively design their own garments based on their unique taste and exact measurements, with the help of Internet and web applications. Mary Huang and Jenna Fizel, the founders of Continuum…
Words 779 - Pages 4