communicate, an organization’s offices can communicate and also, the pricing catalogue usually communicates building an impression to the customer. According to Kotler’s communication model, a company ought to create this impression and adopt strategies that deliver their brand to as many as possible audiences if the company is to remain competitive in the market (D’Aveni and Gunther, 1995). On the other hand, promotion is a constituent of communication which strives to deliver message that capture the…
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