RESEARCH 38 ------------------------------------------------- table of CONTENTS
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EXECUTUVE SUMMARY Since the first opening in 1858 in New York the “world’s largest store” is a leading department store retailer in the U.S. owner of Macy's and Bloomingdale's brands. Macy's, Inc.'s stores sell a range of merchandise, including men's, women's and children's apparel and accessories, cosmetics, home furnishings and other consumer goods in 45 states, the District of Columbia, Guam and Puerto Rico. Organization snapshot indicates Macys operations in approximately 840 stores under the names of Macy’s and Bloomingdale’s; and 7 Bloomingdale’s Outlet stores, as well as macys.com and bloomingdales.com (investing.businessweek.com). The company was formerly known as Federated Department Stores, Inc. and changed its name to Macy’s, Inc. in June 2007. Macy’s, Inc. was founded in 1820 and is based in Cincinnati, Ohio. Macy's mostly sells products from third-party manufacturers, however the company also produces a number of private brands, such as Alfani and Club Room The principal private label brands currently offered by Macy's include Alfani, American Rag, Bar III, Charter Club, Club Room, Epic Threads, and number of other private brands. Industry According to industry research (hoovers.com/industry/department-stores): the US department store industry includes about 20 companies that operate about 3,500 stores with combined annual revenue of about $60 billion. Major companies include Sears, JCPenney, Macy's (which owns Bloomingdale's), and Dillard's. The industry is
Comparison of Macy’s, Nordstorm and Marshalls online Marketing Mingda Dong (Mario) Macy’s, Nordstorm and Marshalls all have official website and they all have their own Facebook and Twitter account. But sometimes these online marketing tools play different marketing roles in their marketing strategy. This article will compare online marketing strategy of Macy’s, Nordstorm and Marshalls in the following chapter. 1. Official website First of all, from stabilization perspective, Macy’s official website…
Case one Macy’s Department Store Repositioning Jingjing Li BUS 2275 Business Strategy and Simulation–Section 050 Instructor: Anish Bania Due Date: Jan 16, 2013 Table of Contents Executive Summary 2 Statement of the problem/opportunity/and objectives 2 Analysis of the situation 2 External and internal 2 Porter’s five –forces model 3 1. The threat of new entrants. 3 2. The bargaining power of buyers. 3 3. The bargaining power of suppliers. 4 4. The threat of substitute…
External Analysis for Macy’s Departmental Stores Inc. Introduction Macy’s Department Stores Incorporated or Macy’s is an American based retail chain of departmental stores. It is currently operating under two brand names the Macy’s and Bloomingdale in over forty five states of America. The company specializes in the range of products including jewelry, furniture, house hold items, footwear, clothing and other related items.It also offers online shipping services to the clients in large numbers…
Macy’s Cost Structure Macy Inc. (M) has a cost structure that can best be viewed using SWOT analysis, which is a way of evaluating the strengths, weaknesses, opportunities, and threats to the corporation. Macy’s strengths include customer loyalty, a recognizable store name, use of technology, a substantial supply chain, its comprehensive size, and the locations of its stores. In total, these strengths enable Macy Inc. to provide a unique service that offers a characteristic their competitors do…
Gloria Subject: Summary of Five Finance Articles My major is finance, so I read some articles about finance these days and wrote summeries for them. Inside this folder are the five finance articles and my summaries. Here are five articles: Macy’s Rethinks E-Commerce Plan for Chinese Market Mondelez Plans to Expand in Europe Apple Hires Burberry CEO as Retail Chief Jos.A.Bank Clothiers, No Suit for You Weibo Can’t Hope to Simply Retweet Twitter IPO Success Conclusion and future trends…
Our Strategy Our company’s short term strategy is to invest in US Retail industry’s top performing stocks. We are specifically targeting the high retail stock returns during this US holiday season. The US Retail Industry The National Retail Federation (NRF) estimates that U.S. retail sales will rise 3.9% during this holiday season, overshadowing last year’s growth of 3.5%. Sales during the months of November and December are estimated at $602.1 billion. NRF also forecasts a 13%-15% rise in…
months. Historically, J. C. Penney’s strength had been communicating the relationship between quality and value, in a way that the customer could understand. J. C. Penney lost this connection when we introduced a complicated, three-tier pricing strategy that eliminated the use of promotions and coupons. Despite research-supported ideas and the conscious rebranding efforts, we have failed to generate the urgency and excitement required to win the support of customers and employees. Poor messaging…
due to the market demands for new trends at reasonable prices. Home Dress’n X has some good quality and brand name products that are sold up to 60% off their value at competitors’ department stores. Among the big competitors Home Dress’n X faces are Macy’s, JcPenney, and Kmart. These three stores have been in business for a long time and are known for the brands they sell. The SWOT Analysis, a structured study that identifies an organization’s internal strengths and weaknesses, along with its external…
on thanksgiving In the video provided by NBC titled Major retailer open doors on thanksgiving, explains how the trends of what should be a family oriented holidays are becoming holidays for shopping. Stores such as K-Mart, Wal-Mart, Target and now Macy’s are keeping their doors open to latter hours on holiday days such as Thanksgiving and Christmas. During the holidays the stores distinguished above also implement higher sales and better deals for the consumer. Why? Because people like to shop. However…
Coach Marketing Plan June 2010 – June 2012 BUS 620: Final Group Project March 8, 2010 *Executive Summary *- The focus of our 2 year marketing campaign is the building of the Coach line of handbags. The typical market focus of the handbag business for Coach is geared towards middle class women who have an interest in quality handbags and don’t who mind paying a little more for the quality and prestige of Coach products. While a Coach handbag is certainly a niche item, we feel there…