mentioned that whites make up the largest portion of the middle class. Next, consider a poll conducted by AdweekMedia/Harris that showed people images of “sweet old men”, “sweet old women”, babies, and puppies. When the same people were asked what images pulled on their emotional heartstrings, only puppies (41%) received more votes than babies (34%). However, babies led the voting with respondents in the age group 35-44, receiving 39% (Dolliver). Voila! Therein lies the reason companies like HP, Etrade…
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