Study Guide to accompany Canadian Business and the Law, 5th edition Chapter 24 CHAPTER 24 SALES AND MARKETING: PRICE, DISTRIBUTION, AND RISK MANAGEMENT Objectives After studying this chapter, you should have an understanding of • the legal obligations associated with the price component of marketing • the legal obligations associated with the distribution (place) component of marketing • the role of ethics, risk management, and corporate compliance in marketing Learning Outcomes • • • • Understand…
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