Southwest Airlines 2002: An Industry Under Siege Thursday, June 18, 2015 1:06 PM I. Southwest Airlines 2002: An Industry Under Siege A. As Colleen Barrett, President and chief operating officer, put it at one gathering of the top management team, "Recent events have made it increasingly difficult to live up to the promise to customers in our ads that 'You are now free to move about the country.'" B. Changes in the airline operating environment after the terrorist attacks of September 11, 2001…
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