connecting Dallas, Houston, and San Antonio, Texas, roughly an hour's flying time apart from one another. 2. Their strategy was centered around costs low enough to enable Southwest to establish fares below the cost of driving a vehicle over the same route. 3. Based at Love Field in Dallas and with a need to get attention, the airline's new president, Lamar Muse, adopted the "love" theme in executing its strategy. As a result, drinks served on board were called "love potions," ticket machines were called…
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