MARKETING UNIT TEST 3 NOTES THE PLACE 1. Nature and importance of marketing channels Role of intermediaries The distribution system involves INTERMEDIARIES (middlemen) that facilitate the transportation from producer to consumer. 2. Value created by intermediaries Perspective of the producer Transactional Function ( buying, risk taking +selling) Logistical Function (gathering, storing, dispersing) Facilitative Function (making the product more attractive/ fit the branding appeal of the product)…
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