Name:____________McKenzie Murray __________________________________

For this page go to: http://www.mmas.unca.edu/~cloninger/121/design/index2.html

Answer the following questions:

1. Why is design purposeful?

Design explains the how of things and it also communicates ideas.

2. Give some words that describe how design uses a visual language

Negative/ positive, falling/rising, stable/unstable, thick/ thin, large/small

3. When we say that design is a process, what does that mean?

Starts from general information then gets into specific details

4. What is the difference between additive and subtractive color?

Additive mixes colors with light and subtractive mixes color with ink.

5. Define these
Emphasis- what elements get noticed first or read first
Balance-an equal distribution of weight
Rhythym- a pattern created by representing elements that are varied
Unity- elements that look like they all belong together

6. What are the formal composition systems? Explain

Using a Grid- they organize information and make it look more even
Root Rectangle Construction- the square root of 2 rectangle is used most commonly in DIN
The Golden Mean- proportionately decreasing squares can be created using the golden mean. The golden mean resembles a square root of 5 proportion

7. Define these
Leading- the measurement of distance between line of type
Kerning- the measure of distances between individual letters
Tracking- the measurement of distances between letters in entire words
Baseline shift- measures the distances between letters and the baseline up and down.

Please fill in the worksheet with the terms found on these websites about composition and colory theory

http://painting.about.com/library/blpaint/blcolorclass1.htm?terms=primary+colors

Primary colors – in color mixing for painting, the fundamental rule is that there are three colors that connot be made by mixing other colors together. Red, blue, and yellow are known as the primary colors.

http://www.brebru.com/art/sceondary.html

secondary colors – it is made by mixing two primary colors. Each secondary color is made from the two primary colors on either side of it in the color wheel. These colors are green, orange, and purple

http://www.artsparx.com/color_basicprinc.asp

tertiary colors – a color produced by mixing two secondary colors. These colors are red-orange, yellow-organge, yellow-green, blue-green, blue-violet, and red-violet.

http://www.colorbay.com/complementary.htm

complementary colors – relating to or constituting one of a pair of contrasting colors that produce a neutral color when combined in suitable proportions. Complementary colors represent, in essence, the presence of all three primary colors in one form or another. Example: The complementary color of red is green, and since green comes from yellow and blue, that completes the primary color triangle. In the color wheel, the arrows point to each respective complementary.

http://www.designmatrix.com/pl/cyberpl/cic.html

Explain why a color can look different when placed on a different background-

A single color may look very different on different backgrounds. This effect is easiest to achieve with secondary colors placed on their constituent primaries: an orange will look more red on yellow, and more yellow on red. The effect can also be achieved by placing a low-saturation (greyish) color on background colors it is between within the color wheel.

http://www.color-wheel-pro.com/color-meaning.html

Write a statement next to each color summarizing its effect

Black-Black is associated with power, elegance, formality, death, evil, and mystery
Blue-Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Red-Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power,