Environmental Scan Shane Brown University of Phoenix 02/24/2014 Environmental Scan A smartly designed, well-executed business strategy is indispensable not only to an organization’s long-term success, but to its very survival. Simply having one does not give you a competitive advantage. It’s the depth, quality and flexibility of a business strategy that makes the difference. Michael Porter says that there are two strategies in achieving and maintaining a competitive edge, cost leadership and…
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