various packages for different experiences, namely; paid work abroad, adventure trips, volunteering, small group tours, and sports trips programme (IDM, 2013). In addition, Gap 360 Ltd offer travel to a varied array of destinations such as Australia, Thailand, South Africa, and so on. The good package design might boost the good financial performance, which estimate 2.5 million in 2013(IDM,2013).As a result of the competition and size of the market, Gap 360 Ltd must establish their unique brand within…
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