Table of Contents

1. Executive Summary……………………………………………………… 2

2. Company Overview………………………………………………………. 2

3. Target Country Analysis………………………………………………… 3
3.1 PESTLE Analysis of Target Country……………………………… 3
3.2 Potential Market Analysis…………………………………………... 4

4. SWOT Analysis……………………………………………………………. 6

5. Marketing Objectives / Targets………………………………………… 9

6. Marketing Strategy……………………………………………………….. 9
6.1 Market Segmentation………………………………………………... 9
6.2 Target Market………………………................................................ 10
6.3 Positioning…………………………………………………………….. 10
6.4 Marketing Mix…………………………………………………………. 11

7. Market Entry Modes……………………………………………………… 13

8. Local Regulations and
The GDP per capita also plays a part in China’s economy and according to a report, from 1998 to 2012; the GDP per capita had increased from $3749 to $5445. It shows how the people’s buying power is slowly increasing and this also means that the citizen is able to have more disposable income. * Social
Strikes happening due to social unrest are getting more frequent mainly due to the inequality in wages in the lower classes such as workers at a steel factory. With such problems arising, the workers with their monthly salary are unable to survive despite the government’s promise of pay increment. * Technological
Technological research on basic needs for science and technology is also part of Chinese economic growth. Chinese government increased it budget on research for drugs or farming so as to increase their efficiency or make new discoveries. With this entire budget going into research, this can give China a leading edge in those fields. * Legal
The judicial system in China compared to other countries is totally different as it is based on Confucian ideology and the current Chinese law system lacks of neutrality as the judge is biased towards the party. Such judicial system carries some form of uncertainty.
Intellectual property in China remain murky as there