module five’s emphasis is on pricing strategies and evaluating the case of J.C Penny. For this case I will examine its pricing strategy and the now ousted, CEO, Ron Johnson. In the period from 2009 to 2011, J.C Penny was down from almost $18 billion to $17 billion. That comes out to sales of about $150 per square foot, which is probably in the lower third of department store sales, if not the lowest. So in 2011, J.C Penny was looking for drastic change and a spark of life for their corporation. In…
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