channels chosen by customers. Rewards & contests Recently, there are a lot ofnumerous rewards and contests held by Rogers. For instance, Rogers Fist Rewards: Spin-to-win provided customers a chance to win 100,000 points which can redeem for excellent Rogers products and services. (“Rogers First Rewards,” 2014). Besides, Rogers offers customers tremendous prizes like smartphones, tables, TVs, trendy tech accessories and more so on to do what? (“Upcoming contest,” 2014). Such activities can decrease…
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