BUS 480
Strategic Audit
Michelle Herndon (2012)

Case Number and Title
Case 32: Panera Bread Company (2010): Still Rising Fortunes?
CURRENT SITUATION
Panera Bread’s intention is “to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment.” Panera experienced competition from many numerous sources in its trade areas. Their competition was with specialty food, casual dining and quick service cafes, bakeries, and restaurant retailers, including national, regional, and locally owned. The competitive factors included location, environment, customer service, price, and quality of products. Panera learned from its competitors, none of its competitors had yet
His experience includes Boston Trust & Investment Management and Merrill Lynch & Co.

Charles J. Chapman III was a Director since 2008. His experience includes American Dairy Queen, Bruegger’s Bagel’s Inc., Darden Restaurants and Bain & Company. Thomas E. Lynch was a Director since March 2010 and previous Director from 2003-2006. His experience includes Mill Road Capital, Lazard Capital Partners, Blackstone Group, Blackstone Capital Partners, Monitor Company and Galaxy Nutritional Foods Inc. Everybody’s experience listed has been relevant to the case at hand.
Top Management

Ronald Shaich & William M. Moreton are key executive officers that are in Top Management as well as Board of Directors. John Maguire had been Chief Operating Officer and subsequently Co-Chief Operating Officer since March 2008 and Executive Vice President since April 2006. He was also Manager and Director of Au Bon Pain/Panera Bread/Saint Louis Bread.

Other key Senior Vice Presidents included Mark A. Borland, Jeffrey W. Kip and Michael J. Nolan. Mark A. Borland joined the company in 1986 and has held management positions within Au Bon Pain and Panera Bread since 2000. Jeffrey W. Kip had been CFO since May 2006 and his experience includes Corporate Development, UBS and also Goldman Sachs. Michael J. Nolan had joined the company in August 2001. His previous experience includes John Harvard’s Brew House, American Hospitality Concepts Inc., Apple South