Case 5-> Chipotle: The Challenges of Integrity External Assessment a) General Environment Due to the fact that Chipotle is worried about providing customers with the best possible ingredients and in the same time, concerned of taking care about environment, animals as well as farmers, which in this case, are the main suppliers, we can encapsulate Chipotle in a Sociocultural segment. Another point that reinforces this statement is related to their employees and the way they benefit them in many different ways because from the beginning, they become part of Chipotle by a trainee program and after that if they show that their store is running in a very positive way, they will promote making possible going up the ladder. They c) Competitive Environment Panera Bread-> Chipotle´s main competitor. Company owned and franchise, has more number of restaurants and they invest more in marketing. Serves breakfast, lunch and dinner and their growth plan includes a catering service. Qdoba Mexican Grill-> Operates as wholly owned subsidiary of Jack in the Box Company. They offer traditional Mexican food similar to Chipotle. They benefit from having lower corporate overhead. Pei Wei-> Owned by P.F Chang´s China Bistro, Inc. Provide full-service offering and fast casual option. It adds Limited Time Offers, limited alcohol selection, take-out orders (40% of totals sales) they offer online ordering “for those customers that do not want to wait”. 1. Internal Assessment a) Resources * Human * Steve Ells, founder of Chipotle. * Managers promotion. * Employee benefits (positive effect on customers).
* Organizational * Brand recognition. * The first platinum certification in the Leadership in Energy and Environmental design. * International presence (Canada 2 and England 1). * Technological * Efficiency using back-of-the-house kitchen. * Financial * Money provided by loan and Father. * Steady growth and strong financial statements. * Stock price doubled in 2010.
b) Capabilities and Core Competencies * Operations (Business Model) Satisfies consumer needs by mixing a fast-casual food at the same
Chipotle Mexican Grill in 2012- Can it hit a second home run? CONTENTS. Executive summary……………………………………………………………………………3 Introduction………………………………………………………………………………………4 Analysis…………………………………………………………………………………………….4 1. Core competences………………………………………………………………...4 2. SWOT analysis………………………………………………………………………..4 3. Value chain…………………………………………………………………………...6 4. the chief components of strategy…………………………………………….7 5. the generic competitive strategies……………………………………………
When observing the popularity of Chipotles commercial on YouTube, it’s obvious the advertisement emotionally moved millions of people on the Internet. But what exactly was so special about the commercial that made it so popular? And what were Chipotles intentions when making this advertisement? I believe that Chipotle used certain emotional-pulls to appeal to the vegetarian audience and did this strictly to gain customers. Chipotle has two animated commercials. The first commercial was lower budget…
Introduction Chipotle has experienced great success with its “Slow Food, Fast” business model. They serve high quality, organic, and fresh foods quickly in a different atmosphere (fast-casual) then the traditional fast food restaurant. Steve Ells’s vision is to serve quality food from natural sources in an open kitchen. The problem with Steve’s business model is the high quality food brings difficulty managing the supply chain with risks of shortages and price unpredictability. Steve’s business…
Chipotle opened its first restaurant in 1993. Since then, it has risen within the restaurant industry proving that food served fast does not have to be “fast-food”. The company created a competitive advantage among its competitors that it has sustained for the past two decades. Rivalry among other firms is medium for Chipotle. The company’s main competitors are Qdoba and Moe’s Southwest Grill. Qdoba is almost a complete replica of Chipotle. It was started in the same city, Denver, Colorado…
Management Professor Bradford Chipotle Summary #1 When the founder of Chipotle, Steve Ells, opened up his first restaurant in Denver, CO it was made to be a stepping stone into the high end restaurant industry. However the products he offered ended up finding a niche in the food industry. He revolutionized ordering food by making the customer interact with the workers as they move down a burrito production line; knowing exactly what is going into your tortilla. Chipotle falls under the category of…
As the CEO of Chipotle, we take pride in making sure all employees, Officers, and Members of the Board of Directors adhere to the Company code of conduct. “Chipotle is committed to the highest standard of integrity in all of our activities and compliance with both the letter and spirit of the law.” (Chipotle, 2012) Developing Codes of Ethics According to Wallace, "A credo generally describes the highest values to which the company aspires to operate. It contains the `thou shalts.' A code of ethics…
Part 1: Company Information: The company selected for our financial analysis project is Chipotle Mexican Grill. Chipotle (for short) is a company that is a major player in the fast food and restaurant industry. The name “chipotle” is derived from the Mexican Spanish name for a smoked, dried Jalapeno pepper. The restaurant sells large burritos and bowls in an assembly line production system where all the condiments are arranged and all the customer has to do is request what they want their burrito…
Jessica Hawthorne Dr. Ecklund Chipotle Case October 30, 2014 2. The SWOT analysis reveals a lot about Chipotle Mexican Grill’s situation and future prospects. The first strength that Chipotle has is that their food is all locally sourced. They serve top quality, nutritious ingredients. The dairy products such as the sour cream and cheese come straight from the milk from the cows that were not given recombinant bovine growth hormone. The beans that are served are organically grown and some are also…
Evaluation The Chipotle Mexican Grill experience is an introduction to fast food 2.0, which focuses on quick, fresh, and hip. Chipotle has become a new direction in which the dining out business may be headed. Focusing on freshness, Chipotle likes to characterize itself on “ food with integrity.” The chain sources local “when practical” and tries to use meats from animals raised in a sustainable manner. I love burritos. My idea of a great meal is chicken, beans, rice, sour cream, guacamole…
number 10: Chipotle Mexican Grill 2012: Can it hit a Second Home Run? Group number: 3 Group members: * Vu Thanh Loc – accounting * Dang Hoai Nam – accounting * Tran Dieu Linh – accounting * Nguyen Thi Ngoc Diep – accounting * Phan Dang Mai Anh – accounting * Thach Dieu Huong – accounting * Pham Thien Trang – accounting * Dao Khanh Ly – accounting EXECUTIVE SUMMARY This case study is about Chipotle, a young fast food company. In 2012, Chipotle has shown a…
