CATHOLIC UNIVERSITY OF EASTERN AFRICA FACULTY OF COMMERCE DEPARTMENT OF MARKETING & MANAGEMENT
NAME: CHRISTOPHER MUNENE NO: 1018463 UNIT: TOPICS IN MARKETING MANAGEMENT CODE: CMK 424
Selling goods in the global marketing is extremely challenging. Discuss the major political, economic, socio-cultural, technological, legal and ecological challenges that a global marketing manager may have to contend with? The following analysis known as the PESTEL analysis is a framework used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. As these markets develop it can create new markets and new uses for products. It also requires a company to stay ahead of others and update their own technology as it becomes outdated. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation. Ecological factors Also known as environmental factors and they include weather, pollution, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance. As raw materials become increasingly scarcer, the ability to create a company’s product gets much harder. Also, pollution can go as far as negatively affecting a company’s reputation if they are known for damaging the environment. Furthermore, growing awareness to climate change is affecting how companies operate and the products they offer, it is both creating new markets and diminishing or destroying existing ones. More and more consumers are demanding that the products they buy are sourced ethically and if possible from a sustainable source. Legal factors Legal factors are those which have become law and regulations. Include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. It is clear that companies need to know what is and what is not legal
approximately1.6 million people. Formal Name: United Arab Emirates (UAE) President: Khalifa bin Zayed Al Nahyan. Official language: Arabic Term for Citizen(s): Emirati(s). Capital: Abu Dhabi City. Currency: UAE Dirham PESTEL ANALYSIS POLITICAL ANALYSIS * UAE government formed as federation of seven emirates with one advisory body (Federal…
Pestel Analysis Political Adidas need to be aware of the political state of the UK, the same for the all other countries where they have bases. As if the government is unstable, or there are any controversial policies, they may have a bad affect on Adidas. There is a stable political situation in the UK, as it has a democratic government, a democratic government is one that is decided, by people voting on who they want to run the country. This means that if a dictatorship was to emerge and…
PESTEL Analysis PESTEL analysis stands for "Political, Economic, Social, Technological, Environmental, and Legal analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. Political The mobile phone industry used to be a monopoly held by BT; however this was de-regulated in 1984 due to the telecommunications act. The current industry regulator is the telecomm regulator Ofcom. This was created to allow there to…
Licensing requirements are time-consuming and the labor market is underdeveloped * The trade-weighted average tariff rate is prohibitively high at 20.6 percent, and non-tariff barriers add further to the cost of trade Social Analysis: * With a population of 394,451 it is the smallest country in Asia * Islam is the official religion and open practice of other religions is forbidden and liable to prosecution * Growing number of Maldivians are questioning their faith…
1. PESTEL: Strategic analysis is basically concerned with the structuring of the relationship between a business and its environment. The external environment which is dynamic and changing holds both opportunities and threats for the organizations. The organizations while attempting at strategic realignments, try to capture these opportunities and avoid the emerging threats. So it is very important for organizations like Intel to study and understand about the external environment. To do this…
Assets in accounting In the financial accounting sense of the term, it is not necessary to be able to legally enforce the asset's benefit for qualifying a resource as being an asset, provided the entity can control its use by other means. The accounting equation relates assets, liabilities, and owner's equity: Assets = Liabilities + Stockholder's Equity (Owner's Equity) Assets = liabilities + Capital liabilities = Assets - Capital Capital = Assets - liabilities That is, the total value of a firms…
STRATEGIC MANAGEMENT 1. INTRODUCTION Environmental Analysis – “Global Forces and the Advertising Industry” is a study which indicates of effect of advertising industry on the environment towards development of the any company or product of a company. This study is evaluated using PESTEL and Porter Model for Five Competitive Forces which are considered as effective tools of environment analysis. 1.1 PESTEL A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental…
on what is a rapid, volatile, discontinuous change, how it impacts a firm, and how to assess the impacts. At last, a case discussion will be shown to analysis how CEOs should respond this change appropriately. Introduction Turbulence happened in the digital age, which have great impact on an organization. A PESTEL model used in strategic analysis to identify the external environment in order to guide the firm though these uncertainties. Then, CEOs should respond these changes followed four steps…
PESTEL ANALYSIS: PESTEL is classified as Political, Economic, Social, Technological, Environmental and legal. It is also described as a PEST or PESTLE analysis. According to Pestle Analysis (2012) PESTEL can be stated as follows: Understanding the political stability and history of the country is important in terms of political analysis. Economic analysis focuses on understanding the risks and opportunities available within the region is essential. Social aspects needs understanding the social…
Contents 1.0 Introduction 1 2.0 Terms of Reference 1 3.0 Procedures 1 4.0 Findings 1 4.1 PESTEL Model 1 4.2 Opportunities and Threats to the administration department 2 4.3 Analysis of 2 4.4 Change Management Strategies 3 4.5 Possible impacts of resistance to change on the administration department 3 4.6 Strategies to reduce resistance 3 5.0 Conclusion 4 6.0 References 5 1.0 Introduction I have been asked by the partners, Izzi McDonald, Tomi Ajetunmobi and Alasdair Young at Classic…