Product/Service general information

Name of Product:
Sheep/Calf Water Bowl
Who produces it:
Mole Valley

Where it is sold:
United Kingdom, Countryside areas

How much it is sold for:
£66.84 includes VAT

Market Segmentation

How has Mole valley segmented the market, what bases for segmentation have they used?
Mole Valley have used geographic as their main market segmented because their customer target are people who live in countryside area .
Customer Profile

Age:

24 and over

Gender:

Male and Female

Race/ethnicity:

Any race/ethnicity

Geographical location:

Countryside areas

Martial Status:

Any status

Language:

English

Stage of Life:

Young single /Married (with/without children ) and middle aged married with children

social-cultural class class C to class D

Reasons for choice of target group

Why has mole valley’s targeted the customers you have identified?

Mole valley customers target are people who live in countryside areas in UK because people who live in countryside areas they do farming and people who do farming they need water bowl for their sheep. Mole valley have chosen age 24 and above for their market segmentation because most of unemployed people are between 18 to 24 years old and people who are 25 and above they got job and they are working therefore they are able to buy mole valley products .

How are the customers targeted, what methods do they use?

They target their customer by create posters about their products and display posters on shops and they can make leaflet and give leaflets to people who lives in countryside areas.

Product/Service general information

Name of Product:
2011 Mercedes-Benz C-Class C350 Sport Sedan

Who produces it:
Mercedes Benz

Where it is sold:
Worldwide

How much it is sold for:

Price differs

Market Segmentation

How has Mercedes Benz segmented the market, what bases for segmentation have they used?
Mercedes Benz have used sociocultural as their main market segmented

Customer Profile

Age: 20+

Gender:
Male and female

Race/ethnicity:
Any race
Martial Status:
Any status

Language:

Any language

Stage of Life:

Young single /Married (with/without children) and middle aged married with children

Education and profession (social-cultural class):
Class B to class C2

Geographical Location
Mercedes Benz sold all of the world it’s a worldwide product

Reasons for choice of target group

Why has Merced Benz targeted the customers you have identified?

Mercedes Benz targeted the customer who have social class B to C1 people who are in this social classes they have got good job and high income for example people who are in social class B their job and their income are better than people who are in social class C . people in social class B to C have good income therefore they have luxuries lifestyle and they want to buy new luxury cars .

How are the customers targeted, what methods do they use?

Mercedes Benz find out what type of car people in class B to C are looking for and how much they want to pay . People in class B to C they buy more magazine therefore Mercedes Benz need to find out what magazine do they buy then they do advertising in magazines or they can advertise their cars on TV they have to find out what channel or program people in class B to C watch. Mercedes Benz use ACORN as well with these methods they find out what areas these people lives then they can make Poster or billboard in that areas .

Product/Service general information

Name of Product:
Flotilla sailing Holiday
Who produces it:
Sunsail
Where it is sold:
Worldwide
How much it is sold for: from £595

Market Segmentation

How has Sunsail segmented the market, what bases for segmentation have they used?

They have used psychographic as their main market segmentation

Customer Profile

Age:
18 and above