P1: Describe how marketing techniques are used to market products in two organisations
Tesco:
Growth Strategy
Tesco has a well established and reliable strategy for growth, which has allowed them to strengthen their business and drive expansion into new markets.
The underlying principle for the strategy is to expand the range of business to allow them to deliver strong sustainable long-term growth by following the customers into large expanding markets such as financial services, non-food and telecoms and new markets abroad, initially in Central Europe and Asia, and more recently in the United States.
Tesco has grown from selling beans and biscuits to becoming a major player in almost every area of the retail market. Clothing,
Tesco Legal constraints:
There are various types of constraints and Tesco relates itself to each one of them, they include Internal constraints relates to the resource capabilities of the organization and Tesco involves them as shown below. * Tesco identifies its potential customers and there after tries to meet their needs and this has to involve some sort of research. * Finical resources are very important and are needed in order for Tesco to develop any new products or services and pay their bills. * Marketing skills on how to meet a range of marketing activities. * External constraints involves a series of factors within the business environment and are carried out as shown – * Tesco is market focused on the customer’s needs which is critical because if the customers aren’t interested in the product then it will be difficult to market. * Tesco keeps ahead in competition which is an advantage because it makes it easier to market its products which is essential. * The law is crutial in that there may be a number of laws that Tesco has to abide by in order to be successful in their overall business. * Tesco researches all these constraints fully and tries to find solutions that will turn weakness into strength and threats into opportunities.
A legal constraint protects consumers and makes sure that marketing is carried out properly and responsibly. The suppliers and the makers of the product