there are many scholars outside marketing who have a stake in the theorisation of art and its relationship with the market, including, e.g. cultural economists, sociologists of art, aestheticians, music scholars, researchers in film and performance studies and psychologists. It is important that arts marketing, arts management and indeed mainstream marketing scholars should listen to what they have to say. For example, Rentschler and Kirchner’s (2010) analysis of who is publishing and citing arts management…
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