Article Analysis
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ACC 291
May 15, 2013
Dr. Martin Louis

Introduction Blackberry’s sales market had decline extremely after the introduction of other android smart phones and I phones. Blackberry has been struggling to keep its customers and continues to make efforts to once again take over the market by creating new products.
Information
The new Blackberry Z10 device is a smart phone that was recently launched to the market by Research in Motion (RIM). The Z10 smart phone was developed with a built in android system that allows the operation of over 70,000 android applications.. The new device not only offers the android applications but it also features push support and the Black Berry Hub. Blackberry predicts to have a strong response from American consumers (Graziano, 2013).
Key Elements Blackberry launched their new product, the smart phone Blackberry Z10, a new touch screen smart phone that uses the Android operating system. The company expects to get good results from the American market, specifically from T-Mobile and Verizon carriers.
Article
The reason this article was chosen is because of my personal preference of using a Blackberry smart phone over the Android and IPhone smart phones. I owned a Blackberry phone for the longest time and I really enjoyed the use of word, excel and power point applications. I am thinking about going back to using the new Blackberry Z10 device.

Learning
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