organizing semi-annual meetings. From its beginnings as a fringe movement, behavioral finance moved to a middle-ofthe-road movement, with spillover effects on marketing, management, experimental economics, game theory, political science and law. Now behavioral finance is poised to replace neoclassical finance as the dominant paradigm of the discipline. Traditionally, economists model behavior in terms of rational individual decision-makers who make optimal use of all available information. There is ample…
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