through a combination of geographic, demographic, social class and behaviour characteristics. In relation to geographics, Australia and New Zealand presents a strong market for security equipment, as the customer section of the trends occurring in the micro-environment and reiterated in appendix a, illustrated that both Australia and New Zealand have the highest burglary rates within the developed nations. The size of this market represents over 27million individuals (World Bank, 2014), this market is…
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