markets, cultural factors is one kind of those problems which is worth considering. For instance, Atkins-Kruger(2010) noted that as a cultural factor, climate and weather have a direct influence on a company's product category in search market. People in a county with unpredictable weather conditions, such as UK or Singapore, will have more demands on quality weather prediction, so the firm could focus on supplying this kind of information. Therefore, I would give some most considerable cultural factors…
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