2006 has spent about 1 billion-2.6 billion each year, worldwide for print, radio stations, internet and television advertising. Coca-cola has successfully sponsored many major events, organizations and projects such as American Idol, BET Network, NASCAR, NBA, NCAA, and the Olympic games. Coca-cola has used magazines as a form of advertising, believing that they can geographically and demographically select consumers that it wants to target.…
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