“There are myths surrounding creativity. The intangible nature of creativity does not lend itself to easy definition”.

Introduction

The intangible nature of creativity does not have a specific definition for it. However, creativity can refer to many things that differ and which also over laps many other elements. (jjenna: 2003). “creativity is defined as the tendency to generate or recognize idea, alternatives, or possibilities that may be used to solving problems, communicating with other, and entertaining ourselves and others”(Robert E. Franken: 2002). It also depends on the nature of the person what are his/her characteristics, thinking power and the artistic ability. It is said that managers equate innovation with creativity,
At first people thought it was just a heart attack, later it was found that the reason of his death was because of a massive drug overdose (www.unsolved.com/Elvis Presley). “Elvis Presley woke up on the 16th of August, premeditated, planned, took and killed himself deliberately” – David Stanley. Nevertheless, there are celebrities who have overcome these dug problems and are still creative and famous. For instance the famous rapper Ben Haggerty also known as Macklemore who had also started drinking and dabbling into drugs, he also claimed “I don’t have moderation when using drugs and alcohol. It got to the point where it was hurting my life, my potential”. He then entered rehab and sobered himself up in 2008 and now his having the UK’s biggest- selling single (Siam Goorwich: 2013). Celebrities easily get tempted with the fact that it makes you creative and bring out the best out of you, which is clearly untrue, thus a myth.
The Fourth myth states that “Time pressure fuels creativity” (Bill Breen: 2004) this is clearly made up from someone. I cannot think of anything creative when there is time pressure. People tend to take bad decisions in hurry which leads bad consequences and i feel are the least creative. In one of the research it is shown that people who work under great pressure fail to be creative on that day and also the next two days as well (Bill Breen: 2004). This does not allow