expertise of its people who share the same values Heineken Western Europe, central and eastern Europe, Africa and the middle east, the Americas, Asia pacific 4 Beer, apple ciders, spirit, 3 Partnerships: -UEFA Champions League -James Bond film SKYFALL -Music Sponsorship Strategy -Brewing a better future -grow the Heineken brand -consumer-inspired, consumer-oriented and brand-let -capture the opportunities in emerging markets -leverage the benefits of Heineken’s global scale -drive personal leadership -embed…
Words 1123 - Pages 5