tend to follow their relatives, friends, coworkers or even neighbors’ consumption behaviors. They love to buy products that well used by their acquaintances (Tanner et al, 2007). Following this well-known theory, it's not difficult to find out in the movie, why do four experienced salesmen move into a high-income suburb pretending to be a typical family, and why they start product placements from the second they settle down. This family team targets their customers whose average income’s over 100,000…
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