through music videos. Violence, sex, money, luxury, and power are overtly key values of rap music culture, seen in the lifestyles of rappers, in their music videos, and in their lyrics. 5. Short term consequences for youth resulting from the adaptation of these values translates into a change in attitude and way of life. Rude behaviour, excessive swearing, lack of respect for women, parents, fighting, participating in criminal activities and taking illegal drugs are examples. These short term consequences…
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