Midterm 1 Marketing in IT – Sample Multiple Choice Questions

1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles?
a. ownership utility b. form utility c. place utility d. time utility

2. When you purchase concert tickets over the Internet, which of the following utilities is NOT created?
a. place utility b. time utility c. form utility d. ownership utility

3. Which of the following must all organizations create in order to survive?
a. a variety of goods or services b. utility c. an environment of ethics and social consciousness d. advertising, salesmanship, and consumer-focused sales promotion

4. What is the want-satisfying power of a product called?
a. utility b. price c. buyer’s attraction d. function

5. What utility does Purolator create when the company offers a variety of package delivery services?
a. time utility b. place utility c. ownership utility d. form utility

6. What utility is created when a firm converts raw materials and other inputs into finished products?
a. ownership utility b. time utility c. form utility d. place utility

7. Which of the following is NOT a reason for a growing global marketplace?
a. internet technology b. trade agreements c. no single country can manufacture, supply, and consume all that it produces. d. changing climate patterns

8. Approximately how much trade crosses the Canada–U.S. border each day?
a. $1.2 million b. $150 million c. $500 million d. $1.4 billion

9. When in marketing history did the production era end in North America?
a. late 1800s—with the mass immigration of skilled workers to North America b. 1920s—with the improvement in production capabilities c. 1960s—with the establishment of overseas production facilities d. 21st century—with the introduction of robotics

10. What era of marketing history had a marketing philosophy that could be summarized by the phrase “a good product will sell itself”?
a. production era b. sales era c. marketing era d. relationship era

11. A company produces a high-quality product, with a maximum monthly output of 10,000 units. Production levels are constant and the company relies on its marketing department to find customers. What era of marketing history is this approach consistent with?
a. production era b. relationship era c. sales era d. marketing era

12. Which of the following factors contributed to the transition from the production era to the sales era?
a. significantly increased consumer demand b. improved production techniques c. increased urbanization d. the Great Depression

13. What type of orientation does a company have when it assumes that customers will resist purchasing products NOT deemed essential and, therefore, the marketing department must overcome this resistance through personal selling and advertising?
a. production orientation b. marketing orientation c. sales orientation d. relationship orientation

14. What characterizes a buyer’s market?
a. more goods and services than buyers b. more buyers than available goods and services c. practically no competition in the marketplace d. slow economic growth

15. What BEST explains the emergence of the marketing concept?
a. higher production levels b. a shift from a production to a sales orientation c. a shift from a seller’s market to a buyer’s market d. a focus on product quality

16. When did relationship marketing emerge?
a. right after the end of World War II b. during the mid-1960s c. during the mid-1980s d. during the 1990s

17. Which of the following BEST applies to a strong market orientation?
a. It reflects the adoption by a firm of a sales orientation. b. It is consistent with a production orientation. c. It becomes necessary with a shift from a buyer’s market to a seller’s market. d. It generally improves market success and overall performance.

18. What type of