seize the market due to overpromising and under delivered market offerings (Apple Inc., 2008). Recently, the company realized that outsourcing raw materials that are core ingredients in a product that is otherwise already available in the market is a step to their competitive advantage. The acquisition itself saves the time that is dedicated to research, creating a prototype, and testing. Although it cuts down the cost in research, manpower and technology, the major setback is the high procurement…
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