for their personal problems or to learn social roles (Herzog, 1944, cited in Lull, 1995). Radio was also used for companionship, entertainment and information (Mendelsohn, 1964; Suchman 1942; cited in Lull, 1995). Berelson (1949, cited in McQuail, 1983) demonstrated that people used daily newspapers to participate in public life, while television was employed to entertain oneself and family visitors, as well as a conversational resource (McDonagh, 1950; Riley & Riley 1951, cited in Lull, 1995). An…
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