thoughts or about Jobs’ health. Description Our communication plan consists of the following: 2 In order to increase investor confidence, Apple Inc. will use Steve Jobs, CEO, Tim Cook, previous interim CEO and Arthur Levinson, Chairman of the Board of Investors, as spokespeople. Our rational appeals are factual propositions of correcting the concern throughout all publics including how Apple will remain profitable and value propositions stating the importance of investors and economic success…
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