“Semiotics -provides useful tools for understanding and analysing adtexts – their meanings and the sociopolitical effects they produce. Using critical tools such as sign, signifier, signified, connotation, denotation, myth, representation, discourse etc., critically analyse three adtexts: discuss the ways in which meaning is made, as well as the possible effects of such meaning.” The purpose of this critical analysis is to compare and contrast three magazine adtexts using the understanding…
Words 1572 - Pages 7