, MBA 652 1) How would you characterize the energy beverage category and competitors in late 2007? The energy drink market is very competitive as it has several major brands in play. These brands include drinks like Red Bull, Monster Energy, and PepsiCo’s AMP. The major purchases of the energy drinks are made in the convenience stores, supermarkets, and mass merchandisers as they account for over 69 percent of the retail sales compared to about 30 percent of sales made in restaurants…
Words 501 - Pages 3