Elijah Annoh-Waithe
Mr.Barrett
BBI 2O0
Due: February 12, 2015

Maslow’s Hierarchy Of Needs
Report

Table Of Contents Maslow’s Hierarchy Explained…………………………………….Page 1

America’s Milk Processors………………………………………..Page 2

Axa Life Insurance………………………………………………...Page 3

Placemakers Snapper Bonanza………………………………….Page 5

Bank Of America Merrill Lynch…………………………………...Page 7

New York Film Academy…………………………………………..Page 9

Maslow’s Hierarchy

Maslow’s Hierarchy in Advertising
Maslow’s hierarchy of needs is a theory on human motivation, in which Maslow describes the needs of humans as being a stages of a hierarchy. In this hierarchy the needs are arranged in the order of the least important to the most important, with the most important being at the bottom and the least important at the top. Advertisers often use this knowledge of human behavior when marketing their goods and services to us. Appealing to our needs with their goods and services by either offering to give us them or by showing us the consequences for not having them.

Page 1
America’s Milk Processors
Captain America Issue #615
February 23, 2011
Physiological

This advertisement uses the image of an athlete to convey the idea that milk is the greatest way to fulfill some of our physiological needs. As our physiological needs are the most important, we as consumers want to select the best products to fulfil them. By using the image of an athlete the advertisers try to convince us that by drinking their milk we will be able to feel like a professional athlete, and be able to do things we normally could not do. The image of the athlete also makes consumers think that milk will be healthier as it is being used by athlete, which will aid in convincing consumers that milk is a better way to satisfy their physical needs.

Page 2

AXA Insurance Advert
Bloomberg Businessweek
February 2014
Safety

Page 3

This ad appeals to our need to feel protected, using the picture of a woman with thoughts about her safety and the safety of her family to sell us life insurance. By using this image they appeal to our need to feel protected by offering to protect us and our families in the event of an accident or illness. This ad works effectively because our need to feel protected is one of our most important needs on the hierarchy. The advertisers recognize that life insurance is an easy way fulfil this need as it is a small expense that can guarantee our physical and financial safety in the event of any accident or illness. Due to this their service has an excellent appeal to the safety needs of humans.

Page 4

Placemakers Snapper Bonanza
Rifle Magazine
March 2015
Social

Page 5

This ad appeals to our social needs in order to encourage us to participate in the fishing competition. This ad appeals to our social needs by offering us acceptance within another group of people. By offering acceptance within a group consumers will be more likely participate in the competition, as it would better appeal to their needs. This advertisement also appeals to our social needs by offering a group activity. Because humans are social creatures the prospect of a group activity has a