Marketing Strategies of Vodafone India

Table of Contents
I. Executive Summary………………………………………………….........................................................................................................3
II. Introduction ........................................................................................................................................................................................5
III. SWOT Analysis...................................................................................................................................................................................7
IV. PEST
Economic
The net revenue of Vodafone India as of March 2012 was Rs 321,844 million.
Total number of subscribers that Vodafone caters to was equal to 150.46 million.
The total voice usage minutes that Vodafone carried was 680,611 million minutes.
The total number of messages handled by Vodafone was equal to 81,099 million.
Total number of data users was equal to 30.2 million.
95% of the users came from prepaid category.
It had 463 stores all across the country a on March 2012.
Social
In line with the government’s objective to improve rural penetration of telephony services, it has worked continuously in the last few years to establish a strong rural presence.
We marked a growth of over 21% in our rural subscriber base in the FY 2011-12 to become the second largest rural wireless operator in the country.
Owing to easier access and lower cost of mobile phones, it is expected that the next billion internet users in the world will access the internet via mobile phones. The work done by it in addressing social and environmental concerns while maintaining profitability and generating economic value had earned them the reputed Golden Peacock Award for Corporate Social Responsibility.
It received the Top Green IT Enterprise Award 2012 - CIO Leadership Summit supported by APC-Schneider

Technological
It has a total of 110,004 base stations across India and growing.
It has invested extensively in developing the 3G network in India and it also received the