Mission: To offer clients individualized, scientific based fitness management to increase quality of life and longevity through physical training, nutrition, and modification of lifestyle. Background: As medical science continue to increase the human lifespan, with life expectancy reaching 120 years. However, living longer does not necessarily mean living better. To achieve dynamic, long-lasting health, the physique of the future must be trained through a total wellness approach. The personal trainer must be at the forefront of this growth, providing individuals with programs tailored to meet their unique physical, nutritional, and lifestyle needs. Personal trainers also offer alternative solutions to traditional medicine, providing stress-management So, health and fitness industry have become a serious mainstream issue in today’s world. Various political and social parties have supported different fitness campaigns. One such example is “Play 60 Campaign”. After the Global report of 2013 by IHRSA (International Health Racquet and Sports club Association) more than 75 billion U.S dollar revenue is generated by health and fitness clubs. Health and fitness industry is a blooming industry. And like any other industry, health and fitness industry also proceeds with some appropriate strategies. Nike is considered to be one of the top 10 companies in fitness business. Let us take an example of the company Nike to illustrate the marketing, segmentation and positioning of this company. Segmentation Nike is mainly famous for making specially sports apparel. People play different kinds of sports. Keeping this in mind, Nike needs to segment their business strategies. Geographical segmentation: Companies do their research before launching a Nike’s broad markets comprises of mainly teenagers and young adults. Nike deals with them by making campaigns which addresses these youngsters as they strive to become successful like their sport icon in the Nike commercials. In 2014 world cup, Nike deployed a video in which soccer players, who were Nike sponsored and a few teenage soccer players were starred. Psychographic segmentation: Based on the lifestyle, social classes and preferences of customers, consumers can enjoy various products and services of a company .On the other hand a company can benefit from this psychographic outlook. Nike target those individual, whose lifestyles and personalities are shaped by playing and talking about
Description of marketing strategies applied by Nike Air Force 4.1 Challenges Forcing Nike to Focus More on Marketing Sportswear is defined primarily as apparel and footwear made for sports participation, though is now also includes casual clothes worn by people for daily activities (E. Ko, C. R. Taylor, et al., 2012). The sportswear market is one of the most price-competitive markets throughout the globe. Within the UK, items of sportswear are purchased by almost 90% of people under 35 years of…
elements of the marketing mix that deals with the communication that takes place with the consumer. Deciding on a marketing strategy is one of the primary roles when launching a brand awareness campaign. There are four major points of focus; segmentation, targeting, positioning, and messaging. This process involves some key decisions about targeting the customer segment, how to contact them, and what the message should conveyed. Sports equipment and attire is a billion dollar industry. Nike and Under…
NIKE BY JONATHAN DOGBO MARKETING PLAN • Mission . • Marketing objective. • Marketing environment. • S.w.o.t Analysis • Target market. • Market strategy. • features MISSION STATEMENT Nike’s mission statement is "To bring inspiration and innovation to every athlete* in the world." • The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, "If you have a body, you are an athlete." NIKE • Nike was founded in January 25, 1964 by Phil Knight…
Summary of Nike’s Marketing Strategies Nike, as a sports brand, always has a very clear core concept, that is “high-quality”. And this concept companies Nike these years and wins it a great market around the world. Nike's marketing strategy is to use spokesperson and original ads to increase its reputation. When expanding international market, Nike adjusted its marketing strategy accordingly. Here's some details 1. Sign up athlete star as a spokesperson Nike’s choices were Micheal Jordan…
Summary Nike is an American company that produces and sells footwear, clothes and accessories for sport. First known as “Blue Ribbon Sports” in 1962. Nike runs a marketing strategy that uses athletes to endorse its brand. Nike believes that if a product is used by an athlete, it will increase other people desire to buy the product. Nike uses athletes from many sports such as running, basketball, soccer, golf, tennis even Olympic athletes during Olympic Games in China. Of course, Nike makes a good…
Nike “What It Takes To Become The Most Successful Athletic Company In The World” “What It Takes To Become The Most Successful Athletic Company In The World” Starting off as Blue Ribbon Sports, Bill Bowerman successfully used his passion for athletics and marketing to establish the worldly company, Nike. Persevering through negative media attention because of the sweatshop scandal, Nike has been able to rebuild their reputation and focus on…
IV. Marketing strategy As a leading athletic brand in the world, much of Nike’s success can be attributed to its shrewd marketing strategy. As reported in its 2009-2010 Annual report, because NIKE is a consumer products company, “the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products”. Therefore, Nike must “respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings, developing new…
| Nike: Building a Global Brand | MKTG 4082W | | 1. Nike’s brand image, a set of emotions, feelings, and experiences with the brand, developed over time through advertising campaigns and consumer experiences with Nike. The core attributes of Nike’s brand image include high performance, innovation, and aggressiveness. Nike positioned itself as a company that makes products for athletes, by athletes. They tailor their products for serious/winning athletes and also stress their point-of-difference…
Key marketing strategy of Nike Thinking about the product, Nike considers not only providing high-tech and high-quality shoes for runners, but also committing to design innovative footwear for athletes to built brand image. For promotion strategies, Nike advertised “just do it” campaign in 1988. Moreover, Nike signed Michael Jordan as a spokesperson for their Air Jordan line of basketball shoes in 1985, and also continues to feature basketball superstars such as Kobe Bryant and LeBron James. In…
Marketing Plan: Phase I Rendy, Narisha, Tia, Amy, Rachael, DeWayne MRT/421 January 6, 2014 Dr. Nnamdi Osakwe Organizational Overview Nike Inc. is one of the world’s prominent novelties in athletic apparel, footwear, accessories and equipment. The Nike Inc. mission statement is “to bring inspiration and innovation to every athlete in the world, if you have a body, you are an athlete” (2013). There were two men Bill Bowerman and Phil Knight had a vision to redefine…
