Marketing Research Report

Academic Advising

Table of Contents
Table of Contents............................................................................2 New Mexico Highlands University Research Team.........................3 Executive Summary.........................................................................4 INTRODUCTION...............................................................................6 Overview.........................................................................................6 Research Problem...........................................................................6 History.............................................................................................6 METHODOLOGY..............................................................................8 Sampling Plan..................................................................................8 Survey Design..................................................................................8 Data Collection................................................................................8 Data Analysis ..................................................................................9 RESULTS ..........................................................................................9 Demographic Characteristics .......................................................10 CONCLUSIONS...............................................................................21Other Demographics…..................................................................21 Limitations of the study…………………………………………………………….23 Appendix 1....................................................................................24

For the Marketing Research 411 class of fall 2012 semester the following students created and implemented this research study:

EXECUTIVE SUMMARY:
As of fall 2012, as students of New Mexico Highlands University we conducted a research project on the topic of student advising. * The research project would be executed within the basis of a traditional class during the 2012 fall semester and at the end of the fall semester we would get our results. * We conducted the entire study without inference by anyone, including external parties. 1. We completed the survey instrument, the data collection, analysis and final report. * If there are any interested parties about the results it will be available at the conclusion of the research project.
We received our background on Highlands University from the school website. After we researched Highlands University we worked to develop sets of questions that were evaluated by the entire class so that we could develop a strong single survey.
The final survey was on the Ecourse on the NMHU website for students to take online. We received and analyzed 135 total surveys using Microsoft Excel and a statistical software called EX Analyze. Also, we interpreted the results of the study.
Our research project involved convenience sampling, since the survey was posted online for students to take and submit online. However, we our results were surprising but also expected.

INTRODUCTION
Overview
New Mexico Highlands University has three advising services which include of academic advising, student support services and a professor advisor. Based on these three advisement services, which one is most used? Although, there are different advising services many may choose to not use one at all.
Research Problem
Is it important to have a student advisor?
History
New Mexico Highlands University is one of the most diverse campuses in the country. Enrollment has been growing in recent years with 2,428 students on the main campus last fall plus another 1,323 at our centers in Raton, Farmington, Roswell, Santa Fe/Española, and Rio Rancho/Albuquerque for a total of 3,751 students. Those students represented 42 states, 22 tribes, and 35 countries. Approximately 71 percent of our students are