e- Book Series

Guide to Writing a Killer
Marketing Plan
Written by: Steven Fisher

Confidential ©2009 Network Solutions, LLC

Purpose of this book
You are either someone that has been doing marketing as a part of your professional career or you look at as that “thing you do to promote your business and attract customers to buy”. Regardless of where you are along that spectrum, you have arrived here because you have been charged by the CEO of the startup you work for to write a marketing plan for your business or you need to create one for your own business.
You need to not just write just any marketing plan. You need to write a Killer Marketing
Plan.
One that your boss will say “awesome, let’s get started” and which will
The business plan essentially holds the executive summary and key components, graphics and financials that support the greater business plan. This means that the data came from somewhere
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Page Range: Usually 3-6 Pages

Marketing Plan Type #2: The Strategic Marketing Plan
Here is a great description of the Strategic version of the Marketing Plan from Sheridan
College Institute of Technology and Advanced Learning in Oakville, Canada:
At the strategic marketing plan level, marketers are scanning the environment, pondering what is happening and looking for emerging or robust market segments which they could consider as target markets. The outcomes of such plans are clearly identified target markets and the strategies which will meet their needs, as identified in our analysis. Marketing plan objectives are typically on the level of sales, profit, return on investment or, for the larger firm, market share.

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Page Range: Usually 3-6 Pages

Marketing Plan Type #3: The Tactical Marketing Plan
Here is another great description of the Strategic version of the Marketing Plan from
Sheridan College Institute of Technology and Advanced Learning in Oakville, Canada:
Tactical plans, in contrast, presume the target market and marketing strategy as a given and don’t look much at the external environment. They deal with issues such as raising awareness or