An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer LIN YANG Victoria University of Wellington, Wellington, New Zealand WAH-LEUNG CHEUNG Hong Kong Baptist University, Hong Kong, China JAMES HENRY and JOHN GUTHRIE University of Otago, Dunedin, New Zealand KIM-SHYAN FAM Victoria University of Wellington, Wellington, New Zealand This study gives an insight into the retailer’s capability of managing sales promotion by examining…
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