Company Overview
Val’s hand held iPad is a highly successful organization that aims to advance in technology. It will run on Apple’ The iPad features a camera, keyboard, and it has built in Wi-Fi. The iPad can shoot video, take photos and play music.
Executive Summary of Market Plan
In today’s society everything is going global and competitive business environment, the marketing plan of Apple’s iPad will develop a strong brand image from the initial stage. My market is a topic where an effective marketing strategy is develops to endure the global competitive market. The purpose of this new ipad will benefit everyone in the United States. This new ipad will have various apps that will be easy to function.
Description of the Target Market This ipad will be sold to younger generation as well to the older generation. It will be used for business or personal use. You can create your own apps to whatever you need or want. It would not matter what kind of income you have it would be very affordable.
Description of competitors The top two competitors would be Microsoft surface pro and Kindle fire
Description of producr or service My product is a mini hand held ipad that will be voice activated like a iphone. It will have a app that you can create to your own life style. It will do whatever you want it to do. You will have a option to touch screen or use your voice. To run this ipad all you would have to do is go into a wifi once you get into a wifi account you can
JACK BLACKMORE BLA14248050 MICHELLE MATTHEWS ASSINGMENT 4 MARKETING Tedipod Customer Profile – The ideal customer of the tedipod would be adults to buy for the consumer being little kids. Apple have designed the iphone for the adults the ipods for the teens and now the new up and coming product for apple the tedipod, designed to appeal to kids aged 6-10 both boys and girls. The tedipod is a potential new product concept that apple are working on; an ipod in the shape of a teddy…
A study of the company Apple regarding the 7 P’s of the Marketing Mix 8 September 2010 Contents Introduction......................................................................... 3 Creators/Founders................................................................ 4 Marketing Mix...................................................................... 5 Product.................................................................................. 6 Price....................................…
and Impute to become the world’s most valuable company (measured by market capitalization) and one of world’s most valuable brands. (Forbes 2013). Although Apple was voted winner of the 2012 CMO Survey Award for Marketing Excellence, the Technological, Social, and Competitive Marketing Environmental forces can be implemented into their strategy to cause a successful impact. Price and Product strategy can be implemented to overcome the threats and capitalize on opportunities. In the Technological…
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Executive summary Marketing communication (marcom) is known as the promotions element of the 4Ps in the marketing mix. Advertising, sales promotion, direct marketing, personal selling and public relations are the five main promotional mixes. Due to the competitive nature of the IT industry, the product life-cycle is short and it is vital that businesses focus on growth by targeting new markets for their existing products. Businesses are using integrated marketing communications (IMC) as it is…
“Every inch an iPad” this is a slogan that is put on a print advertisement for iPad Mini 2. The slogan is marketing strategy that is also known as text technique that convince the audience to buy the product. This paper would discuss and explain the purpose, historical background, genre, visual and text technique and also the rhetorical appeals of the print advertisement. The purpose of the print advertisement is obviously to market the product, which is the iPad Mini 2. The product is targeted for almost everyone…
BSBPMG510A Manage Projects Assessment Task 3 Community Group Partnership Project Plan Community Group Partnership Project Plan AOL Project Plan – Partnership Portfolio Date: 15/09/12 Last Revised: 20/09/12 CONTENTS Purpose…………………………………………………………………………………………………………………………………….. | 4 | Project Approach and Timeline…………………………………………………………………………………………………………
decreasing. Recently, products such as smartphone and tablets have become the new threats to PCs. However, Jobs had this vision of a ‘’digital hub’’, which consisted of having a Mac to control and add value to all other devices such as iPhone, iPod or iPad (Yoffie, 2012). This strategy would turn the apparent threat of…
Industry Here is a true story about Apple’s success. Although Apple was established over thirty years ago, it became popular in China during the past five years. This could be linked to the fact that the most popular products of Apple, the iPhone and the iPad, came out about five years ago. For me, I became a big fan of Apple at that period of time. I remember that when I was in high school in China, one of my friends got a new iPhone from America (At that time, iPhone was not available in China), and he…
Cedric Gomez Marketing 304 Case Study Analysis April 16, 2015 The baby boomers are the wealthiest and largest group of Americans, totaling over 78 million people. Yet, only 10 percent of advertising funds is allocated to this generation. The baby boomers have transformed every age and market they have been a part of. They have reshaped industries such as diapers, music, and healthcare, allowing these markets to boom immediately. Appealing to this group is every marketer’s and businesses’ dream…
