Southwest's People Management Strategy Southwest Airlines (SWA) operate with a belief that effort given to personnel will increase knowledge in the organization, which ultimately benefits SWA. Rudy Giuliani, in his book Leadership notes: “Looking back, I believe that the skill I developed better than any other was surrounding myself with great people” (Giuliani, 2002). SWA seeks to fill its employment doors with “great people.” However, to have great people, you have to make great people decisions…
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