Date: October 16, 2013

To: Professor

From: Gloria

Subject: Summary of Five Finance Articles

My major is finance, so I read some articles about finance these days and wrote summeries for them. Inside this folder are the five finance articles and my summaries.

Here are five articles:
Macy’s Rethinks E-Commerce Plan for Chinese Market
Mondelez Plans to Expand in Europe
Apple Hires Burberry CEO as Retail Chief
Jos.A.Bank Clothiers, No Suit for You
Weibo Can’t Hope to Simply Retweet Twitter IPO Success

Conclusion and future trends

From these articles, I see the trend that finance and business is becoming global. Lots of companies are seeking the market outside of domestic one because there are many potential profits in international markets if the cost can be controled. The other conclusion I get from the articles is that we should avoid blindly following suit and always be cautious in finance and stock market.

Executive summary

Macy’s Rethinks E-Commerce Plan for Chinese Market

Main Idea

Macy’s planned to begin online sales in China by buying a minority stake of VIPStore Co last year in order to understand the Chinese Market because Macy’s believes there are lots of gorwth and opprtunity.

Major Points

E-Commerce is growing.
Macy’s is interested in international market
Lots of growth and opportunity in China.

Executive summary

Mondelez Plans to Expand in Europe

Main Idea

Mondelez has a growth strategy and plan to expand in the most promising markets for coffee, Europe, to make more profits and battle with crowded competitors like Nestle.

Major Points

Europe is the most promising markets for coffee.
The Growth strategy identified coffee as a key part of its growth strategy, which pits Mondelez against Nestle.
Lots of competitors in coffee industry.
The coffee industry offers high profit margin.

Executive summary

Apple Hires Burberry CEO as Retail Chief

Main Idea

Apple has hired chief executive of British luxury retailer Burberry Group, Angela Ahrendts, to lead its retail market and competite with crowded peers because of her experience in luxury retail.

Major Points

Apple want to improve the retail operations.
The former retail cheif of apple left the company last year.
Apple need new idea for temples because the old things were copied by competitors.
Angela Ahrendts is experienced and outanding in the luxury retail industry.

Executive summary

Jos.A.Bank Clothiers: No Suit for You

Main Idea

Jos. A. Bank’s Bid for Rival Men's Wearhouse has been rejected but still has room for improvment.

Major Points

Jos. A. Bank’s own estimates of the potential gains from investing in Men’s Wearhoust is very high.
The sucess of this offer would not only help Jos. A. Bank save the cost but also eliminate its closest competitor.

Executive summary

Weibo Can’t Hope to Simply Retweet Twitter IPO Success

Main Idea

Investors of Sina, which owns Weibo, Chinese Twitter Rival, may be trusting in the U.S. Company’s stock market debut too much. It is too early to get conclusion for this service because of the forthy condition.

Major Points

Weibo and Twitter are not comparable. The value of them are estimated by many different way and get different results.
Weibo has just started to monetize, so its money-maiking potential is untested.
Weibo is more than a Twitter clone, incorpotating some Facebook-like features.
Weibo is confined to China while twitter is global service.
ARTICLE#1: Macy’s Rethinks E-Commerce Plan for Chinese Market

--WSJ. KATHY CHU

Macy's Inc. has shelved an online-expansion plan in China, the latest retailer to do so as economic growth slows in the world's second-largest economy.
The company had planned to begin online sales of a private-label brand in China in the spring, after buying a minority stake last year in Chinese retail company VIPStore Co.
Macy's, one of