a marketing objective can be used as a measurement tool for the degree to which the marketing department has succeeded or failed. 5. External factors can be macro or micro. The macro-environment refers to factors that are way beyond a firms control such as political, economic, social, technological, legal and environmental. Whereas the micro-environment refers to the factors in the immediate environment of a business such as its suppliers, customers, substitutes and competitors. 6. Operations,…
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