Schwartz, Angelini, & Rideout, 2007; Institute of Medicine, 2005), reviewing largely the same literature base, independently reached very similar conclusions. In the UK, four years after Hastings, regulation was introduced in a phased manner such that by January 2009, television advertising of unhealthy foods and beverages to children during child-specific programming was to be fully curtailed. Although its scope was limited in terms of both the media and the amount of broadcast time it covered, this…
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