Phase 2 Individual Project Introduction – When preparing to do business with people from those cultural groups different than your own, it is wise to invest the time in order to understand their cultures and their needs in terms of not only your products and services, but their business customs, nonverbal communication meanings, and employ an interpreter so there are no misunderstandings in the use of language for the particular country. Geert Hofstede, a social psychologist and operator in the…
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