for the particular country. Geert Hofstede, a social psychologist and operator in the international environment since 1965, began the comparison of nations as a staff member for IBM and later as a visiting professor for an international business school in Switzerland. The first four values of the Geert Hofstede dimensions of national culture are: Power Distance (PDI), Individualism versus Collectivism (IDV), Masculinity versus Femininity (MAS), and Uncertainty Avoidance. The fifth dimension, added…
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